How it all began.

In case you’re wondering how we came up with this idea, this is our story.

It’s also our way of saying thank you to so many friends, customers and supporters.

They are a reflection of our work and the ultimate inspiration for our creativity!

Read here all the details regarding the development and growth of adornista.

You might think that personalisation of clothing is very much alive these days and we just tried to capitalize on a trend. But no, our concept goes much deeper than you might think.

It started more than a decade ago when our founder was still at university. Customisation was the subject elected for her final thesis and after months of research, she personally concluded that this differentiation strategy would be used by many companies anticipating a fierce competition in the future. Unexpectedly, she ended up working with real time configurators for a couple of years and that has definitely given us the experience to conceptualize and develop our clothing configurator.


Fashion has always been a passion and we are truly excited to launch our personalisation platform after a long time of working on it! We need to say a big thank you to everyone that helped us. Our family, friends, partners, customers and many others which made their contribution to support our dream of personalising clothing.

At adornista, you are the designer. Check out our lookbook, see the first designs on our Instagram page or browse our range of READY 2 WEAR options to get inspired. We will be in pre-launch phase until the end of the year offering a special promotion on our only current product available, the short denim jacket.

Make sure to complete our online survey after your first purchase or reach out to our team by emailing to let us know your suggestions and comments!

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