Conscious fashion is much more than only using sustainable and low impact materials. It’s about choice, quality, care and commitment. We believe that by allowing the personalisation of clothing, we enable the creation of a long-term relationship with the product. When our customers go through the process of choosing the materials to add to their clothes, they are automatically establishing a special bond with the garment. Choice and quality make a positive contribution into an extended product lifecycle that ultimately saves natural resources. Quality not only of our products but also quality of life of those who make our clothing. These are two important factors in our operations.
At Adornista, we have a high quality standard that allows customers to use our pieces over and over again. Additionally, there are two other key factors that bring sustainability in our line of business – care and commitment. We make sure to provide relevant information to our customers about how to carefully handle their clothing after purchase. That’s the sort of education that leads to a responsible ownership. We want to promote a behavioural change towards clothing usage because that also prevents unnecessary waste of resources. Through these conscious efforts of care and commitment, we strive to prolong the life of our jackets or any other garment within our customers’ wardrobe.